This is a story about food, which is to say, it is a story about life. We sat down with Paulus Arajuuri, a man who once carried the weight of a finnish national team on his shoulders, and his mother Sirja. We didn’t go looking for the athlete; we went looking for the son.
In a world obsessed with the loud and the fast, we chose the stillness of a kitchen table. We traded the frantic rhythm of modern editing for the slow, unvarnished truth of a shared meal. There are no manufactured crises here, only the quiet gravity of gratitude and the understated poetry of a mother and son just being.
It was a quiet privilege to witness this. Our thanks go out to Paulus and Sirja for letting the light hit them as they are.
This documentary piece for S-market was crafted alongside the souls at Folk Finland and brought into the frame by Directors Guild. It’s out there now, breathing on its own.
Client: S-Market
Agency: Folk Finland
Production: Directors Guild
Producer: Juha-Matti Niemimen
Production manager: Janina de la Chapelle
Cinematographer: Tuomas Nurmi
Edit: Toni Tikkanen
Sound Design: El Camino
Color: Juhani Vuorisola / Grade One
Food Styling: Meri-Tuuli Lindström
Sound Recordist: Svate Colerus
